Wertvoll Berlin: Strengthening brand identity
Challenge
Wertvoll Berlin curates fashion that is ethical, timeless, and carefully selected. But while the products spoke for themselves, the store needed to communicate its own story: a place where sustainable shopping feels personal, stylish, and rooted in the Berlin lifestyle.
Solution
We created a visual concept called “From Store to Street”. It follows the story of a woman as she shops at Wertvoll, explores pieces, receives advice, and eventually takes her look out into the city. The imagery balances intimacy and elegance, highlighting not just the clothes, but the curated space and experience behind them.
Results
Wertvoll Berlin was able to use the photos and video to strengthen their brand presence across multiple channels—on their website, in newsletters, and on social media—highlighting the in-store experience and connecting more authentically with their community.
“The collaboration with Marius was very uncomplicated and on an equal footing. The results are very nice and we can only recommend the collaboration!”
Judith Finsterbusch, Wertvoll Berlin